I've recently found myself really wanting to create something and or learning something new everyday. So I reached out to two design mates of mine here in San Francisco (Beau Monroe & David Scott) respectively of Pocket Watch on collaborating. In a conversation that David had with Beau he had made the point above. Seeing an opportunity to actually follow through on the aforementioned new goal, I decided to design something :)

Design basics and fundamentals (Who hasn't read Meggs History of Graphic Design or Make It Bigger) lead to how occurances like the same identity can be created by unsuspecting designers. What really sets each of us apart is our unique style and process. Those can be inspired by what I believe are the uniqueness of stimuli as a designer you encounter everyday. I'm always intersted in learning how other designers  do work. (regardless of discipline work so hit me up!)

"...Advertising is no longer relevant and therefor no longer accountable because, in the overwhelming majority of cases, it does not help anyone solve any problems or live a happier life. It is simply an annoyance. Instead of addressing the question of how to make themselves relevant to consumers, advertisers tend to go in the opposite direction, which is to dream up new ways to disrupt our lives with their irrelevant messages."

That's a excerpt from a book I just started reading, "Relevance: making stuff that matters" by Tim Manners.

That statement has been bugging me all day. Is that really how some people in other areas of the industry regard advertising? The book has had some great points but this one is just one hard pill to swallow. What do you guys think?